© OMA New York

Sotheby's New York

Sotheby’s is continually adapting to a changing art market that is increasingly dominated by online sales and digital technology; global art fairs and events; diversification of customers, goods and services. Sotheby’s has already redefined the auction house by becoming a global home for collectors, a unique place to sell, acquire, and experience art and beautiful objects. The headquarters of the global company, located at 1334 York Avenue in New York, has untapped potential to reflect and accommodate the open future of Sotheby’s and the changing market for art and luxury goods. The redefinition of the York Avenue building can support and define the transformation and reorganization of the diverse and complex institution.