© OMA, Bengler

PANDA

PANDA investigates the accelerating influence of digital sharing platforms, their social and political implications, and pervasive impact on the built environment.

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Location

Oslo, Norway

Client

Oslo Architecture Triennale

Year

2016

Status

Completed

Program

Exhibition

Partner

Ippolito Pestellini Laparelli

Co-Authors

Bengler

Team

PANDA is now a public company on the New York Stock Exchange, it uses the stock symbol PNDK
Within mere months, PANDA experienced dramatic expansion, crystallizing the masses in tactical justin- time action groups: from intangible interventions to exaggerated physical transformations.
Flexible web scale human resourcing drew “app freelancers” into the gig economy – an unprecedented economic reactivation of latent human assets. A new labor force emerged, one obliged to hire itself out for ever-smaller jobs, with no safety net as companies handsomely profit.
PANDA is at once an act of resistance and a business opportunity – conceived within the cultural framework and space of new economic digital realms. It is the antibody of metastasizing platform capitalism.
In the early 2000s, the democratic space of the web was greeted as an alternative to centralized commercial and social structure and in the financial landslide of 2007 the sharing gospel gave hope to those struggling.
The booming “sharing platforms” equipped the private sphere with powerful market mechanics, enabling the fluid commodification of life.
Tangible manifestations of a common resistance against unregulated digital competition and uncontrolled working conditions take on form.
Map of discontent
While platforms employ organizational tools of savage power, masses are atomized – strong-armed into unorganized negotiation.

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