Prada Catwalk Man SS 2010
A Secret Passage or Love for the Void
The linear catwalk is hidden between one edge of the existing room and a new seven meter high wall. From the entrance, the dark space looks completely empty.
The void is preserved.
Only a slot of intense light reveals the linear show space behind the wall, accessible to the selected audience through a small opening, similar to a secret passage.
The wall appears as a strange, black border. It marks a net transition between the empty space of the room and the moment of the show. It is a time gate to the fashion experience.
The catwalk is visible from the main room through a narrow slot in the wall. It frames the view of the fashion show.