7 SCREEN PAVILION, FRANCE, CANNES, 2012
Immersive seven-screen cinema for Kanye West
7S Pavilion, opening night, Cannes
Inaugurated at the 2012 Cannes Film Festival with a screening of Kanye West's debut short film Cruel Summer, this pavilion - designed in collaboration with West's creative team, Donda - is a lifted pyramid containing a seven-screen cinema. more..

Located along Palm Beach, the pyramid's canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200 seat auditorium. OMA worked with Cannes-based production team Ar'Scene to design an optimized triangular steel structure that suspend the complex screen, sound and projection installations. The resulting pyramid also subtly distinguishes itself from the context of white event sheds in Cannes.

The pavilion is designed to immerse the audience in a space defined by seven screens of cinematic proportions (17' x 17', 17' x 30'). Shot with a custom seven-camera rig in Qatar, Cruel Summer was envisioned for this space as a constellation of projections that wrap around the audience through the configuration of the screens.

FACT SHEET

Project:
temporary pavilion for a 7-screen cinema

Status:
Complete

Client:
Kanye West

Location:
Cannes, France

Site:
Palm Beach

Program:
200-seat cinema



CREDITS

Partner-in-charge:
Shohei Shigematsu

Team:
Oana Stanescu with Lisa Hollywood, Cass Nakashima



COLLABORATORS

Donda

2x4, Inc.

Ar'Scene



PRESS

GQ, May 24, 2012
Architect's Journal , May 25, 2012
ArchDaily, May 25, 2012  
New York Times Magazine, May 25, 2012
New York Magazine, May 25, 2012
MTV.com, May 30, 2012