MIU MIU CATWALK WOMAN FW 2010, FRANCE, PARIS, 2010
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By OMA © All rights reserved
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"The mirror is after all, a utopia, since it is a placeless place." Michel Foucault, Of Other Spaces, 1967 MiuMiu's Fall / Winter 2010 women’s collection is presented in a house, a Parisian Villa. The context is real. The domestic scale creates intimacy. As the models wander through its many rooms, the house becomes a place to project memories and familiar images of childhood. The collection is tangibly embedded into reality. more.. |
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Yet, those fleeting images are projected into another reality: the "placeless place" of the mirror. Everywhere, mirrors are laid out on the floors of the house. They create multiple images and impressions: the collection of the collection, the fashion of fashion, a new of the new.
As the mirrors epitomize the feeling that fashion recreates itself, the elements of the house are also replicated in unsettling ways: its balustrades are represented with other balustrades; its chairs are abstractions of what can be considered as chairs. The house becomes an image of a house. It is unreal, and it is fun. |
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FACT SHEET
Status: Prada S.p.A. Location: Paris Program: Catwalk show
CREDITS
Team: AMO / Alexander Reichert |
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