PRADA CATWALK MAN FW 2009, ITALY, MILAN, 2009
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| Prada Fall/Winter 2009 PRADA Men Fashion Show |
By OMA © All rights reserved
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An arena is built. The crowd is split between timber islands on the floor and the raised levels of an unexpected structure: an industrial scaffold, floating on top of the archipelagos' remnants. As the scaffold cuts through the islands, a strong contraction of space is achieved generating a perfect square plan. Dichotomy is the rule: the gentle curves of timber islands below, whilst above the harsh industrial geometries of black metal scaffolding. Intimacy is the consequence: models walk along a perfect geometry on soft black carpet, closely surrounded by audience scattered through the height of the room. more.. |
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FACT SHEET
Project: Fall/Winter 2009 PRADA Men Fashion Show Client: Prada (I.P.I. USA Corp.) Status: completed 2009
CREDITS
Partner in charge: Rem Koolhaas Team: Ippolito Pestellini Laparelli, Wynn Pramana Chandra, Rob Daurio, Andreas Kofler |
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