PRADA TRANSFORMER, SOUTH KOREA, SEOUL, 2008
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| PRADA TRANSFORMER |
By OMA © All rights reserved
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Prada Transformer is a temporary structure picked up by cranes and
rotated to accommodate a variety of cultural events. The 20-metre
high Prada Transformer is located adjacent to the 16th Century
Gyeonghui Palace in the centre of Seoul. The pavilion consists of
four basic geometric shapes - a circle, a cross, a hexagon, a
rectangle - leaning together and wrapped in a translucent membrane.
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Each shape is a potential floor plan designed to be ideal for three
months of cultural programming: a fashion exhibition (Waist Down,
featuring skirts designed by Miuccia Prada), a film festival
(co-curated by Alejandro González Iñárritu), an art exhibition (by
Swedish video artist and sculptor Nathalie Djurberg), and a Prada
fashion show. Walls become floors and floors become walls as the
pavilion is flipped over by three cranes after each event to
accommodate the next.
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CREDITS
Partners: Rem Koolhaas, Ellen van Loon Associates: Kunle Adeyemi, Kees van Casteren, Chris van Duijn Design architect: Alexander Reichert Team: Vincent McIlduff, Hyoeun Kim, Ye Rin Kang, David Moon, Mariano Sagasta, Claudia Romao, Alexander Menke, Alex de Jong, Wayne Congar, Miguel Huelga de la Fuente, Gustavo Paternina-Soberon, Nam Joo Kim
PRESS
Interview Magazine, September 2009 The Korea Times , 14 August 2009 WWD Lifestyle, 14 August 2009 Wallpaper, 14 August 2009 New York Times, 20 July 2009 Arch Paper, 20 May 2009 |
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