24-hour Museum at the Palais d'Iéna in Paris
Museum, a collaboration between AMO, Prada and artist Francesco
Vezzoli, opens in Paris on Tuesday night at the Palais d'Iéna, a
modernist pavilion built by Auguste Perret in 1937. The
one-off event - including an opening night party, public and press
tours, and visits by schoolchildren - will be a staging of a
"fake" museum, examining the modes in which art is presented and
consumed, and the role of the museum as a social condensor.
AMO's Ippolito Pestellini Laparelli comments: "This is a new step in the ongoing collaboration between AMO and Prada. For us, it's an opportunity to question the conditions of the museum we so often encounter."
AMO has designed three types of exhibition spaces for the concrete interiors of the Palais d'Iéna: one classical and propagandistic, framed by the monumental curving stairs; one experimental contemporary, featuring a cage surrounding the main hall, illuminated with pink neon; and one named "Storage or Salon de Refusés", inspired by forgotten museums and warehouses. Vezzoli's statues - featuring the faces of contemporary celebrities - will be installed throughout the spaces.
The result is an ephemeral "total museum" that hosts a sequence of rituals unfolding through the 24 hours.