OMA's strategy aims to ensure maximum results from minimum investment. Essential to the proposal is a joint framework which governs both the Moscow and the Moscow Oblast together. The proposed expansion zone to the southwest of the city becomes one of four new urban centers, with development concentrated along the proposed public transport and rail infrastructure loops. The new centers are not based on large new construction projects, but rather on a simple change in zoning which makes it easier for economic activity to enter residential and industrial areas. The proposal also suggests a way for Moscow's many unregistered residents to legally participate in the city's economy.

In a televised interview with Mokba 24 on 30 June, Reinier de Graaf described OMA's proposition as "a careful strategy to innovate Moscow's urban fabric with a strategic use of the city's legacy. We propose to carefully build on what is there, both in terms of infrastructure and in terms of urban substance. The establishment of a new land use category will also offer economic incentives for private investment."

OMA leads a consortium of teams which include The Strelka Institute for Media, Architecture and Design, Project Meganom, and Siemens. The final workshop and presentation will take place in Moscow on August 22-23, 2012.