| PRADA CATWALK WOMAN SS 2008, ITALY, MILAN, 2007 |
| Spring/Summer 2008 PRADA Women Fashion Show |
By Alex Rodriguez© All rights reserved
|
|||
| The catwalk is composed on the form of a cloverleaf. A trajectory convolutes in 3 circular movements. It is demarcated by rows of benches and encircles 3 islands: a sitting mastaba for fashionistas, a rotating screen deconstruction all images projected onto it and a crowd of paparazzi. The wallpaper on the cloverleaf’s wall addresses apocalyptic themes. Standing auditorium is placed on scaffolds outside of the construction sneaking into the world of fashion. | |||
|
FACT SHEET
Status: completed 2007 Client: Prada (I.P.I. USA Corp.) Location: Milan, Italy COLLABORATORS Wallpaper: |
CREDITS
Team: AMO/Rem Koolhaas with Alexander Reichert, Alex Rodriguez, Rocio Paz, Jeffrey Koh, Karin Aue |
||
