IMAGE OF EUROPE EXHIBITION, BELGIUM, BRUSSELS, 2004

An exhibition examining the representation of Europe, coinciding with the Netherlands 2004 Presidency of the European Union.

Brussels

The creation of the European Union will ultimately be recorded as one of history's quietest revolutions. Europe's reticence has clearly had its benefits: the European Union has already – without fanfair or retribution – become the largest economy on earth, its population nearing 500 million – almost twice that of the world's last remaining 'super power.' But increasingly, as the EU grows in size and importance, the ineffectiveness of its communication is proving to be a serious political liability that weakens its external manifestations and has unnecessarily eroded its internal support. To mark the occasion of the Netherland's 2004 Presidency of the European Union, AMO was asked by the European Commission to create an exhibition in Brussels (which then travelled to Munich and Vienna), "The Image of Europe" celebrating an end to the EU’s inhibited iconography, its coming out…
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CREDITS

Partners in charge:
Rem Koolhaas, Reinier de Graaf

Exhibition design:
Jens Hommert

EU history:
Theo Deutinger, Sebastian Koch, William Todd Reisz, Nanne de Ru, Jared Serwer, Amelia Stephenson

History of Europe:
Brendan McGetrick, Jeroen Koolhaas, Samir Bantal, Lok Jansen, Afaina de Jong, Richard Wang, Stephen Wang, Jeroen Wijering, Floris Zegwaard

25 States:
Margaret Arbanas, Ademide Adelusi Adeluyi, Gjergj Bakallbashi, Simon Demeuse, Jason Long, William Millard

STAR:
Theo Deutinger, Beatriz Ramo, Andreas Kofler, Bernd Upmeyer, Frank Röediger

Foreign Policy Centre:
Mark Leonard, Greg Austin, Richard Gowan, Martina Rydman

COLLABORATORS

Advisors:
Michael Wintle, Universiteit van Amsterdam, James Kennedy, Vrije Universiteit, Amsterdam

Graphic design:
Irma Boom

Tent:
Pammy Boltini, Hans Martens

Contractor:
Christoph van Damme

Audio visual:
Jo van Bostraten

Sculpture:
Rudy Dillo

Bookbinding Acquis:
Boekbinderij Rietveld Rotterdam

PUBLICATIONS

A+U #176, 07/2002
Archined, 17/02/2003
Archis #4, 2003
de Volkskrant, 19/02/2004
Baby, 2004
Brumaria #3
Speigel #26, 04/2004
Falter, 06/2004
Archis #1, 2004
NRC Handelblad, 28/05/2005
The Walrus, 07/2005
Retrospect European Week Eindhoven, 2005
Dietsche Warande & Belfort #2, 04/2005
Icon #29, 11/2005
Blueprint #236, 11/2005
ATD Architecture, Technology & Design #133, 10/2005
AMC Le Moniteur #156, 11/2005
Jaarboek Nederlandse Vormgeving #5, 2005
Copypeist, 12/12/2005

AWARDS

Lead Award: Illustrationsbeitrag des Jahres (Best Illustration of the Year)